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History lesson – How America started to brush their teeth.

Posted on November 22, 2016

In the early 1900’s only 7% of American household brushed their teeth or at least had toothpaste in their houses. During World War 1 most of the Army recruits had such poor oral hygiene that the military considered dental disease a national crisis.

That’s when creator of a minty tooth paste “Pepsodent” approached an advertisement man, Claude Hopkins, to launch his product. Only after receiving a 6-month option on a block of stock did Hopkins agree to proceed with the project. Thus out of need to sell a product he created a new habit of brushing teeth daily throughout USA and the rest of the world.

10 years after his 1st campaign launch more than 65% of Americans developed a daily habit of brushing their teeth. By 1930s Pepsodent was sold throughout the world and for more than 30 years it remained a top selling American toothpaste earning billions of dollars. By the end of the World War 2 the American military downgraded their concern for oral hygiene because a lot of recruits had established a daily brushing routine.

Call the endodontists at Lipner Endo for an appointment for root canal therapy, today!

#dentalcleaning #oralhygiene #toothbrush #historylesson #thepowerofhabit #claudehopkins #charlesduhigg #storyoftheweek

About Dr. Steven Lipner

Dr. Steven Lipner is an experienced Root Canal Specialist in NYC providing his patients with exceptional care. You can see Dr. Lipner at his Midtown East Manhattan practice, LipnerEndo, where he employs the benefits of latest dental technology, from Digital X-rays to High-Powered Microscope to achieve the best results & maximum precision.

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