History lesson – How America started to brush their teeth.

In the early 1900’s only 7% of American households brushed their teeth or at least had toothpaste in their houses. During World War 1, most of the Army recruits had such poor oral hygiene that the military considered dental disease a national crisis.

That’s when the creator of a minty toothpaste, “Pepsodent,” approached an advertising man, Claude Hopkins, to launch his product. Only after receiving a 6-month option on a block of stock did Hopkins agree to proceed with the project. Thus, out of the need to sell a product, he created a new habit of brushing teeth daily throughout the USA and the rest of the world.

When Did People Start Brushing Their Teeth?

10 years after his 1st campaign launch, more than 65% of Americans developed a daily habit of brushing their teeth. By the 1930s, Pepsodent was sold throughout the world, and for more than 30 years, it remained a top-selling American toothpaste, earning billions of dollars. By the end of World War 2, the American military downgraded its concern for oral hygiene because most people had started brushing their teeth.

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